The Best And Worst Of Mobile User Experience
April 4, 2014
Why Read This Report
Mobile presents an enormous opportunity to transform the customer experiences for those able to cope with relentless device permutations, demanding human factors, and expectant customers. Those willing to make the investment are well-advised to understand what sets the best mobile user experiences apart. This report explores those attributes that are fundamental to the best smartphone app user experiences and elucidates where the worst go wrong. Further, this report reveals key tactics customer experience professionals can use to turn their web-focused businesses into mobile-excelling organizations.
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Table of Contents
- Mobile User Experience: It's Complicated
- Examining The Current State Of Mobile User Experience
- The Best Are Truly A Breed Apart
- Break Free Of Dated Paradigms To Deliver Better Mobile Experiences
- Supplemental Material
Executive Q&A: The Top Seven Customer Experience Measurement Questions Answered
June 19, 2015 | Maxie Schmidt-Subramanian
Slowing Economic Growth Threatens Customer Experience Focus
March 27, 2015 | Thomas McCann
Getting Help With Customer Journey Maps
December 12, 2014 | Joana van den Brink-Quintanilha