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For Customer Insights Professionals

The Best Of Times And The Worst Of Times For Segmentation

Overthrow Traditional Customer Segmentation In The Personalization Revolution

December 10, 2019

Why Read This Report

Customer segmentation has long been a cornerstone of marketing campaigns, giving enterprises a way to partition their customer bases and plan interactions with them. However, in light of growing customer expectations for personalized experiences and the availability of AI technologies to enable smarter insights about these customers, it's time for marketers and CI pros to rethink their segmentation strategies. This report identifies and explores the differences between two types of segmentation — customer and consumer — and why CI pros should eschew traditional methods in favor of a more personalized approach.

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Table of Contents

  • CI Pros Struggle With A Tale Of Two Segmentations
  • Guillotine Customer Segmentation; Join The Personalization Revolution
  • Meet Customers' Great Expectations With Personalization
  • What It Means

  • Hard Times Ahead, But The Future Is Not Bleak
  • Supplemental Material
  • Related Research Documents

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