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For B2B Marketing Professionals

The Birth Of The B2B Consumer

Landscape: The B2B Marketing Playbook

October 5, 2017

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This is the Landscape report in The B2B Marketing Playbook For 2018.

Why Read This Report

B2B buyers are acting more like consumers every day. Driving this change is a combination of learned and native digital consumer behaviors that are having a dramatic impact on every phase of the B2B customer life cycle. To meet the needs of the emerging B2B consumer, B2B marketers need to rethink and evolve every aspect of their strategies, programs, and tactics, from branding to lead generation and post-sale engagement.

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Table of Contents

  • B2B Buyers Are Behaving More Like Consumers Every Day
  • Five Ways To Engage The New B2B Consumer
  • Recommendations

  • Commit Completely To The B2B Consumer
  • Supplemental Material
  • Related Research Documents

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