Model The ROI Of L2RM Investments

February 21st, 2018

Allison Snow

Lori Wizdo

With contributors:

Adam Schlegel , Caroline Robertson , Alexander Bullock , Kara Hartig

Summary

B2B marketing execs need a solid business case to invest in lead-to-revenue management (L2RM). This report helps B2B marketers project the revenue impact of automating and further digitizing their customer-facing marketing processes. It also provides an ROI model using Forrester's Total Economic Impact™ (TEI) framework. The TEI-based model helps B2B marketing leaders build a comprehensive business case with a balanced focus on technology, people, and processes to expose the full investment required.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.