Best Practice Report

The Business Case For Rich Internet Applications

Simple Models Show The Business Value Of RIAs

March 12th, 2007
Ron Rogowski, VP, Executive Partner
Ron Rogowski VP, Executive Partner
With contributors:
Harley Manning , Megan Burns , Jeffrey Hammond , Henry Harteveldt , Steven Geller

Summary

Rich Internet applications (RIAs) attract site owners' attention because users like them, they enable interactions that HTML can't, and they get results. Yet many site owners considering RIAs wonder if they're worth the investment even as many who already employ RIAs struggle to assess their true value. Our research and conservative models show that well-designed RIAs can produce eye-popping results that can help prove the value of current investments and make the case for future RIA projects.

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