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For CMO Professionals

The Business Of Belonging

How Equity For Employees Drives Equity For Your Brand

September 16, 2020

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Why Read This Report

As issues of gender equality, racial justice, and discrimination across the diversity spectrum hit the headlines, organizations are struggling to respond to customers, employees, and other stakeholders. Those with mature inclusion and diversity practices and clear values have an advantage; those without are left to reactive, disconnected responses or no response at all. This report shows senior leaders how attracting, retaining, and inspiring a diverse workforce is both a competitive advantage and table stakes for values-based consumers and employees.

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Table of Contents

  • Equity For Employees Drives Equity For Your Brand
  • Disconnected And Under-Resourced Approaches Undercut Results
  • Diversity Is The Destination, Not The Starting Line
  • Focus On Belonging At Every Moment
  • What It Means

  • Elevate Your Inclusive Practices For Maximum Impact
  • Supplemental Material
  • Related Research Documents

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