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For CMO Professionals

The CMO's Guide To Emotion

Prepare Your Brand To Act On The New Science Of Emotion

August 14, 2017

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Why Read This Report

Everybody knows emotion is important, marketers most of all. But most people's understanding of emotion is woefully outdated and inadequate. Consequently, most marketers use emotion as a blunt instrument for encouraging customer behavior or putting out customer experience fires. This report introduces CMOs to new findings in the science of emotion and explains how smart marketers will use emotion more purposefully, ultimately embedding specific target emotions in the customer's experience of the entire brand.

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Table of Contents

  • Emotion Is The Most Important Factor In Your Customer Relationship
  • Emotion Is Important, But What Is It?
  • Marketers Can Use This New Knowledge To Win With Customers
  • Recommendations

  • Thread Specific Emotions Through The Entire Brand Experience
  • What It Means

  • Emotion Will Power The Most Invasive And Useful Relationships Ever
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