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For eBusiness & Channel Strategy Professionals

The Case For Omnichannel B2B

October 3, 2016

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This is the Business Case report in The B2B eCommerce Playbook For 2017.

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Why Read This Report

Omnichannel business-to-business (B2B) buyers are more active, generate more incremental revenue, and cost less to serve than single-channel customers. But as customer expectations rise, B2B buyers are becoming fickle and demanding a full spectrum of self-service, full-service, and hybrid purchase options. This report is designed to help B2B digital business professionals make the case for building better omnichannel experiences. It is an update to an earlier published report and includes significant new insights, charts, data, and examples.

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Table of Contents

  • Omnichannel Customers Are A B2B Company's Best Customers
  • To Attract Buyers, Sellers Must Offer A Spectrum Of Buying Options
  • Recommendations

  • Single-Channel B2B Buying Is Dead . . . Go Omnichannel Now
  • Supplemental Material
  • Related Research Documents

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