Advanced Search

Save Or Share This Report

For B2C Marketing Professionals

The Case For Google Plus

Three Reasons Every Marketer Should Use It

March 31, 2014

Primary author headshot

Authors

Why Read This Report

It's clear that Google Plus can't match Facebook for audience size, so it's no surprise that brands are much more active on Facebook and have collected much larger fan bases there. But Google Plus can deliver bigger audiences and deeper engagement than you think — and even offers marketers clear advantages over Twitter. This report details the three reasons every marketer should use Google Plus and offers advice for how marketers can get the most value from Plus with the least effort.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Google Plus Can't Compete With Facebook
  • Google Plus Offers Brands Deeper Engagement Than Twitter Does
  • RECOMMENDATIONS

  • Start Using — And Promoting — Your Google Plus Page Today
  • Supplemental Material
  • Related Research Documents

Recommended Research