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For eBusiness & Channel Strategy Professionals

Make Omnichannel Real In B2B Commerce

Business Case: The B2B E-Commerce Playbook

February 1, 2021

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  • By Joe Cicman
  • with Allen Bonde,
  • Kara Wilson,
  • Madison Bakalar
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This is the Business Case report in The B2B E-Commerce Playbook For 2021.

Why Read This Report

Disruption is turning B2B buying and selling on its head. Quick and efficient B2C buying journeys have reshaped B2B buyers' expectations, and marketplaces have shortened the distance between buyers and suppliers. Buyers prefer to self-serve, but B2B's nuances and complexities often get in the way. That's why digital business leaders need to deliver a consistently high-quality buying experience to their customers, regardless of their preferred channel. Read this report to understand the business benefits of omnichannel and to learn the seven ways to help you execute. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy.

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