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For eBusiness & Channel Strategy Professionals

The Case For Omnichannel B2B

Business Case: The B2B eCommerce Playbook

August 11, 2017

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This is the Business Case report in The B2B eCommerce Playbook For 2018.

Why Read This Report

Omnichannel business-to-business (B2B) buyers are more active, generate more incremental revenue, and cost less to serve than single-channel customers. But as customer expectations rise, B2B buyers are becoming fickle and demanding a full spectrum of self-service, full-service, and hybrid purchase options. This report helps B2B digital business professionals make the case for building better omnichannel experiences. This is an update to an earlier published report and includes new insights, data, and examples.

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Table of Contents

  • Omnichannel Customers Are A B2B Company's Best Customers
  • To Attract Buyers, Sellers Must Offer A Spectrum Of Buying Options
  • Recommendations

  • Single-Channel B2B Buying Is Dead — Go Omnichannel Now
  • Supplemental Material
  • Related Research Documents