Trends Report

The Checkout Tools That Boost eBusiness

Why Paypal, Bill Me Later, And Google Checkout Work

January 17th, 2007
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Peter Hult , Catherine Graeber

Summary

As online businesses struggle to find ways to maintain double-digit growth year after year, a slew of options that aim to boost checkout conversion have emerged as promising tools in the quest to grow sales. PayPal, Bill Me Later, and Google Checkout, as well as a few other upstarts, are solutions with the potential to address eCommerce dilemmas of stagnant conversion and shopping cart abandonment rates.

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