Trends Report

The Consumer Centricity IT Road Map

Plan For Process Overhaul And Data Management Redesign

October 31st, 2008
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Sharyn Leaver , Varun Sedov

Summary

Consumer-facing firms like retailers and banks agree that they must offer merchandise and services that are much more in tune with their customers' needs. To do this, they must pay rigorous attention to the quantity and quality of location, product, and service data. How? Reconsider traditional deployments of big battalions of analysts and "heavy metal" data center analytics in favor of more interactive modeling distributed to the line-of-business users.

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