Advanced Search

Save or Share this Report

For B2C Marketing Professionals

The Convenience Quotient Of Portable Computing

How Do Different Consumer Devices Stack Up For "Computing" Tasks?

June 8, 2009

Authors

Why Read This Report

We're finally seeing consumers embrace computing on the go — whether it's experimentation with Net access and application downloads on the iPhone or trying out inexpensive netbooks, the past 18 months have seen an explosion in activity and functionality. As is always the case with new consumer product opportunities though, mistakes have been and will continue to be made; a Convenience Quotient analysis of portable computing platforms shows how the various feasible options stack up. Tellingly, laptops still just squeeze out the competition overall, but smartphones and the next generation of netbooks threatened to steal the crown — particularly when focusing on specific consumer scenarios like high mobility or engagement with social media.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Also in Collection: Convenience Quotient

Table of Contents

  • Plotting The Future Course Of On-The-Go Consumer Computing
  • Assessing Current And Future Device Platforms
  • The Next Level Of Analysis: Weighting For Consumer Scenarios
  • RECOMMENDATIONS

  • Portable Computing: Opportunity For All With The Right Value Proposition
  • WHAT IT MEANS

  • Apple Could Steal The "Portable Computing" Crown
  • Related Research Documents

Recommended Research