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For CMO Professionals

The Cost Of Losing Creativity

The ROI Model For Agency Creativity

June 17, 2019

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Why Read This Report

The CMO's go-to playbook for growth has run its course. Customer experiences are stagnant; digital sameness has taken hold; tech spend is skyrocketing; and cost reductions have cut to the quick. Where should CMOs turn to grow their brands? Our research shows that investing in creativity will help firms achieve higher returns over a six-year period. It's time to differentiate and move on from faltering brand experiences with agency creativity.

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Table of Contents

  • The CMO Approach To Customer Experience Risks Growth
  • Ignite Differentiated Growth With Agency Creativity
  • Calibrate Your Technology And Creative Budgets With Our ROI Model
  • Recommendations

  • Shift $18 Billion From Technology To Creativity
  • What It Means

  • Creative Differentiation Becomes The Organizing Principle For Growth
  • Supplemental Material
  • Related Research Documents

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