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For CMO Professionals

The Customer Obsession Assessment

Advance Your Entire Enterprise

July 29, 2019

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Why Read This Report

The path to customer obsession doesn't get easier with time. But learning from other firms' progress can make it less rocky for you. This report harnesses the results of a 1,008-executive survey and presents Forrester's refreshed customer obsession assessment, a self-evaluation tool that profiles you, places you in a peer group, and outlines how you — regardless of your starting point — can start putting the customer at the center of all enterprise decisions.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • An Assessment For The Customer-Obsessed Enterprise
  • Determine Your Current Level Of Customer Obsession
  • Recommendations

  • Plot Your Particular Path To Progress
  • Supplemental Material
  • Related Research Documents

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