Trends Report

The Data Trust Trinity Brings Data To The Business Decision Table

Data Becomes An Asset When It Is Trusted

May 4th, 2015
Michele Goetz, VP, Principal Analyst
Michele Goetz VP, Principal Analyst
With contributors:
Leslie Owens , Shaun McGovern

Summary

Data is only one of three information sources used for decision-making. Personal experience and knowledge and information sourced from colleagues, partners, and customers are the other two. This is the data trust trinity, where decision-makers consider all information sources independently to determine action plans and next steps in their strategies and tactics. Becoming a data-driven organization means enterprise architects consider how data contributes to decision-making by offering different perspectives, breaking through biases, and mitigating the risks of ill-informed decisions.

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