The Emergence Of Beacons In Retail
Early Implementations Lack Depth, But Future Integrations Have The Potential To Transform The In-Store Customer Experience
March 12, 2014
Why Read This Report
It is impossible to read retail news today without hearing about another implementation of beacons, a technology based on Bluetooth low energy (BLE) that allows smartphones to interact with sensors embedded within physical locations. For consumers, beacon technology allows for enhanced experiences that are contextual based on location. For retailers, beacons unlock additional customer insight and targeting capabilities that drive both revenue and improved service. However, surrounding the hype is a lack of clarity on consumer benefits, the business case, and the work needed to deploy and maintain a beacon platform in-store. This report aims to provide eBusiness leaders with an understanding of beacon technology and how beacon-based location services within brick-and-mortar stores will transform the customer experience.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Leverage Beacon Technology To Enhance Engagement And Service
- Implement Beacon Solutions That Go Beyond Push Notifications
- Deploying And Operating Beacons Requires Some Heavy Lifting
- Beacon Deployments Are Early Stage But Increasing Rapidly
- Beacons Are Transforming The In-Store Experience
- Supplemental Material
- Related Research Documents
Digitize Your Business Strategy With A Three-Phase Road Map
February 3, 2017 | Jacob Morgan
Use Social To Bridge The Gap Between Marketing And Customer Service
January 31, 2017 | Erna Alfred Liousas
Bridge The Gap From CX Strategy To Digital CX
January 23, 2017 | Andrew Hogan