Skip to main content

Save or Share this Report

For CMO Professionals

The End Of The Music Industry As We Know It

The State Of The Digital Audio Market 2008

February 15, 2008

Primary author headshot


Why Read This Report

The close of 2007 marked the end of a decade of decline for the music industry. Digital audio — first illegal and now legal — has permanently changed how people find, buy, and listen to music. The new music industry economics will bring in $4.8 billion in revenue from digital downloads in the US in 2012, yet even the 23% compound annual growth rate (CAGR) from now until then will not compensate the industry for its losses. Media executives eager to stay afloat in this receding tide must clear the path of discovery and purchase, but only hardware and software providers can ultimately make listening to music as easy as turning on the radio.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • The Music Industry Has Woven A Tangled Web
  • The Current State Of Consumer Audio
  • Half Of All Music Sold In The US Will Be Digital In 2011

  • Solve The Discovery Problem First, Then Get Out Of The Consumer's Way

  • The Industry's "Product" Has Changed Forever
  • Supplemental Material
  • Related Research Documents

Recommended Research