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For B2B Marketing Professionals

The Failing School System For B2B Sellers

November 22, 2013

Primary author headshot


  • By Norbert Kriebel
  • with Bradford J. Holmes,
  • Scott Santucci,
  • Michael Shrum

Why Read This Report

Your buyers have changed, and there are some things you should know about them if you expect to get any money out of their wallets. If you're accountable for helping your company achieve its revenue goals, you should know that whatever you're doing to prepare your sellers for meetings with executive buyers isn't working.


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Table of Contents

  • Attributes Of Seller Preparation For Executive Meetings
  • Implications
  • Supplemental Material
  • Related Research Documents