Trends Report

The Five CRM Trends In 2019 That Will Shape Engagement, Relationships, And Revenue

January 22nd, 2019
Kate Leggett, VP, Principal Analyst
Kate Leggett VP, Principal Analyst
With contributors:
Daniel Hong , Sarah Dawson , Peter Harrison

Summary

In the age of the customer, good customer experiences are the only sources of competitive differentiation. CRM has the potential to transform customer relationships, but firms have only started to tap into the true power of these solutions. This report summarizes the top five trends that application development and delivery (AD&D) professionals need to consider when planning for CRM success in 2019.

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