Trends Report

The Five CRM Trends In 2020 That Will Shape Engagement, Relationships, And Revenue

January 15th, 2020
Kate Leggett, VP, Principal Analyst
Kate Leggett VP, Principal Analyst
With contributors:
Daniel Hong , Hailey Colin , Peter Harrison

Summary

In the age of the customer, good customer experiences are the only sources of competitive differentiation. CRM has the potential to transform customer relationships, but firms have only started to tap its true power. This report summarizes the top five trends that application development and delivery (AD&D) professionals need to consider when planning for CRM success in 2020.

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