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The Forrester Banking Sales Wave™: Canadian Mobile Sites, Q4 2018

Canadian Banks Need More Compelling Content And Easier Navigation To Win Prospects

October 29, 2018

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Why Read This Report

Chequing accounts are central to a customer's relationship with their primary bank, and an increasing number of Canadians are using their mobile phone to find research and apply for an account. To assess how helpful sites are to customers with smartphones, we evaluated the mobile sites of five large Canadian banks and one digital-only bank. This report identifies where these companies excel — and where they lag — and what digital business strategy and customer experience executives can learn from them.

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Table of Contents

  • Canadian Banks Need Better Marketing Content, Not More
  • Inform And Assist Prospects To Complete The Sale
  • Recommendations

  • Sell Like A Branch Advisor, Not A Banner Ad
  • How Forrester Can Help

  • Get Objective Recommendations For Your Site
  • Supplemental Material
  • Related Research Documents

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