Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

The Forrester Banking Wave™: Canadian Mobile Apps, Q2 2018

Mobile Banking Apps Fail To Balance Great Functionality With Great User Experience

June 7, 2018


Why Read This Report

Digital banking leaders need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring customers by providing support along the way. To see how helpful and easy to use mobile apps are to customers, we evaluated the mobile apps of six large Canadian banks. This report lays out where these banks excel, where they lag, and the lessons for digital business strategy and customer experience executives.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Table of Contents

  • Mobile Banking Should Both Empower And Reassure Customers
  • Fix Acute Customer Pain Points Before Charging Ahead
  • Recommendations

  • Rethink How You Design, Develop, And Deliver Mobile Banking
  • How Forrester Can Help

  • Get Objective Recommendations For Your Apps
  • Supplemental Material
  • Related Research Documents

Recommended Research