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The Forrester Banking Wave™: Indian Mobile Apps, Q2 2018

Mobile Banking Apps Fail To Deliver Balanced Functionality And User Experiences

June 13, 2018

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Why Read This Report

Digital banking leaders need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring them by providing support along the way. To see how helpful banking apps are to customers, we evaluated the apps of seven large Indian banks. This Industry Wave™ lays out where these banks excel, where they lag, and what digital business strategy and customer experience (CX) executives can learn from them.

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Table of Contents

  • Indian Mobile Banking App Quality Ranges From Dreadful To Delightful
  • Keep Improving Your App To Keep Pace With Customers' Expectations
  • Recommendations

  • Evolve Mobile Banking To Engage Customers Beyond Transactions
  • How Forrester Can Help

  • Get Objective Recommendations For Your Mobile Banking Apps
  • Supplemental Material
  • Related Research Documents

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