Best Practice Report

The Forrester Guide To Equipping The Next-Gen Workforce

Don't Let Age Define Your Workforce Enablement Strategy

February 26th, 2021
Andrew Hewitt, Principal Analyst
Andrew Hewitt Principal Analyst
With contributors:
Lauren Nelson , Tyler Brown , Diane Lynch

Summary

This demographic overview analyzes the four generations in today’s workplace: Generation Z (born 1997 or later), Millennials (born 1981 to 1996), Generation X (born 1965 to 1980), and Baby Boomers (born 1946 to 1964). It uses data from the Forrester Analytics Business Technographics® Workforce Survey, 2020, to examine the tech preferences of 10,749 global information workers in these four generations. While expectations among generations do differ, this report makes the case that tech leaders must rely on more than just age to satisfy the needs of the next-gen workforce, your future internal customers.

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