Save or Share this Report

For eBusiness & Channel Strategy Professionals

The Forrester Life Insurance Wave™: US Sales Websites, Q2 2018

US Life Insurers Disappoint With Weak Digital Guidance

April 18, 2018

Authors

Why Read This Report

Digital touchpoints are supplementing and sometimes displacing traditional sales touchpoints like advisors as customers research and then buy life insurance. To see how helpful they are to customers, we evaluated the websites of seven US life insurance companies. This report lays out where these companies excel — and where they lag — as well as what digital business strategy and customer experience executives can learn from them.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Table of Contents

  • US Life Insurance Websites Neglect New Customer Needs
  • US Life Insurers Must Act Quickly To Fix Big Website Issues
  • Recommendations

  • Rethink Buying Life Insurance Through The Eyes Of Your Customers
  • How Forrester Can Help

  • Get Objective Recommendations For Your Digital Sales Experience
  • Supplemental Material
  • Related Research Documents

Recommended Research