Why Read This Report
Mobile apps have become the touchpoint of choice for millions of Indians to manage their finances, leading to a wave of new payment apps in the country. Digital teams must build mobile payment experiences around customer needs and expectations. We evaluated eight Indian payment apps to establish how helpful they are and how easy they are for customers to use. This report lays out where these payment apps excel, where they lag, and what digital business strategy and customer experience (CX) executives can learn from them.
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