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The Forrester Payments Wave™: Indian Mobile Apps, Q4 2019

PhonePe Offers The Best Digital Experience In Mobile Payments

December 17, 2019


Why Read This Report

Mobile apps have become the touchpoint of choice for millions of Indians to manage their finances, leading to a wave of new payment apps in the country. Digital teams must build mobile payment experiences around customer needs and expectations. We evaluated eight Indian payment apps to establish how helpful they are and how easy they are for customers to use. This report lays out where these payment apps excel, where they lag, and what digital business strategy and customer experience (CX) executives can learn from them.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Table of Contents

  • Indian Payment Apps Fail To Meet The Gold Standard For Experience
  • Excellent Experience Is Essential To Win The Indian Payments War
  • Recommendations

  • Put Customers At The Heart Of Digital Payment Innovation
  • How Forrester Can Help

  • Get Objective Recommendations For Your Payment Apps
  • Supplemental Material
  • Related Research Documents

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