Decision Tool

The Forrester Salesperson Development Tool — Salesperson Self-Assessment

Understanding The Characteristics Of Your Sales Messengers

September 15th, 2015
Mary Shea, PhD, null
Mary Shea, PhD
With contributors:
Peter O'Neill , Jacob Milender , Matthew Camuso

Summary

The salesperson self-assessment in the Forrester Salesperson Development Tool for B2B marketers provides sellers with the opportunity to think about and identify how they currently sell to buyers. By using a series of questions to assess the way they currently sell, salespeople can discuss their skills and competencies with their sales managers and identify opportunities for further professional development to increase their effectiveness and success. This toolkit was updated in September 2015 to reflect new Forrester terminology as defined in the B2B Go-To-Customer Strategy Matrix.

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