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For B2C Marketing Professionals

The Forrester Tech Tide™: Adtech For B2C Marketers, Q2 2018

Tools And Technology: The Digital Media Buying Playbook

April 5, 2018

Why Read This Report

Advertising technology (adtech) has been a staple for B2C marketers in their efforts to grow brand recognition, acquire customers, and sell products and services. But technologies have evolved, and marketers are embracing omnichannel advertising to create connected experiences that drive better results. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 11 technology categories that support omnichannel advertising. B2C marketing pros should read this report to shape their firm's investment approach to these technologies.

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Table of Contents

  • Leverage Adtech For Omnichannel Advertising
  • Select Advertising Technologies That Offer High Business Value
  • Focus On Adtech Investments That Challenge Channel Roots
  • Supplemental Material
  • Related Research Documents

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