Skip to main content

Save or Share this Report

For B2C Marketing Professionals

The Forrester Tech Tide™: Adtech For B2C Marketers, Q2 2018

April 5, 2018

Authors

Why Read This Report

Advertising technology (adtech) has been a staple for B2C marketers in their efforts to grow brand recognition, acquire customers, and sell products and services. But technologies have evolved, and marketers are embracing omnichannel advertising to create connected experiences that drive better results. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 11 technology categories that support omnichannel advertising. B2C marketing pros should read this report to shape their firm's investment approach to these technologies.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2995 USD).

Purchase

Table of Contents

  • Leverage Adtech For Omnichannel Advertising
  • Select Advertising Technologies That Offer High Business Value
  • Focus On Adtech Investments That Challenge Channel Roots
  • Supplemental Material
  • Related Research Documents

Recommended Research