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For Customer Insights Professionals

The Forrester Tech Tide™: Artificial Intelligence For Business Insights, Q3 2018

Road Map: The Customer Analytics Playbook

September 28, 2018

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This is the Road Map report in The Customer Analytics Playbook For 2019.

Why Read This Report

AI technologies are evolving fast and growing increasingly critical to firms' ability to win, serve, and retain customers. The imperative exists for these firms not to just adopt a singular AI tech but rather to have access to an arsenal of AI tech that will improve their ability to generate and act on critical business insights. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 14 technology categories that support business intelligence (BI). Customer insights (CI) pros should read this report to shape their firm's investment in these technologies.

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Table of Contents

  • Leverage Artificial Intelligence To Become Insights Driven
  • Select AI Technologies That Offer High Business Value
  • Invest In And Maintain AI Technologies With High Business Value
  • Experiment With Computer Vision, Machine Olfaction, NLG, And Others
  • Invest In AI-Enhanced BI, Automation-Focused ML, And Others
  • Maintain Cognitive Search, MLDCs, ML Platforms, And Text Analytics
  • It Remains Too Early For Divestment
  • Supplemental Material
  • Related Research Documents

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