Tech Tide Report

The Forrester Tech Tide™: Artificial Intelligence For Business Insights, Q3 2018

14 Technologies Underpin Business Insights

September 28th, 2018
Brandon Purcell, VP, Principal Analyst
Brandon Purcell VP, Principal Analyst
With contributors:
Srividya Sridharan , Mike Gualtieri , Boris Evelson , Michele Goetz , Leslie Joseph , Aldila Yunus , Kjell Carlsson, PhD

Summary

AI technologies are evolving fast and growing increasingly critical to firms' ability to win, serve, and retain customers. The imperative exists for these firms not to just adopt a singular AI tech but rather to have access to an arsenal of AI tech that will improve their ability to generate and act on critical business insights. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 14 technology categories that support business intelligence (BI). Customer insights (CI) pros should read this report to shape their firm's investment in these technologies.

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