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For B2B Marketing Professionals

The Forrester Tech Tide™: B2B Marketing Technologies, Q4 2018

18 Technologies Underpin Modern B2B Marketing

October 25, 2018


Why Read This Report

B2B marketing technologies are increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in B2B marketing, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide report presents an analysis of the maturity and business value of 18 technology categories that support planning, executing, and optimizing customer engagement for today's self-directed digital-first buyers. B2B marketers should read this report to shape their firm's investment approach to these technologies.

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Table of Contents

  • Leverage B2B Marketing Technology For Success With Modern Buyers
  • Select B2B Marketing Technologies That Offer High Business Value
  • Invest In And Maintain B2B Marketing Tech With High Business Value
  • Experiment With Chatbots And VAs As Well As VR And AR
  • Invest In Account-Based Marketing Platforms And Others
  • Maintain Content Marketing Platforms And Others
  • Divest From Community Platforms And Email Marketing Platforms
  • Supplemental Material
  • Related Research Documents

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