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The Forrester Wave™: Cross-Channel Attribution Providers, Q2 2012

Visual IQ Surfaces At The Top Of A Relatively Immature Market

April 30, 2012

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  • By Tina Moffett
  • with Dave Frankland,
  • Ari Osur,
  • Caitlin Souther,
  • Molly Murphy

Why Read This Report

In Forrester's 67-criteria evaluation of cross-channel attribution vendors, we found that Visual IQ led the pack because of its expertise in cross-channel attribution methodology, reporting, and customer analytics. ClearSaleing performed well with its strong attribution methodology, despite its limited experience in incorporating offline channels. GroupM's LIVE platform provides a solid attribution offering, while Adobe and Convertro follow close behind with limited offline channel coverage and less mature attribution approaches.

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  • Forrester Wave™: Cross-Channel Attribution Vendors, Q2 '12

Table of Contents

  • Attribution Providers Seek To Fill A Measurement Gap
  • Cross-Channel Attribution Evaluation Overview
  • Evaluated Vendors Represent A Cross-Section Of A Wide Landscape
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

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