The Forrester Wave™: Cross-Channel Attribution Providers, Q2 2012
Visual IQ Surfaces At The Top Of A Relatively Immature Market
April 30, 2012
Why Read This Report
In Forrester's 67-criteria evaluation of cross-channel attribution vendors, we found that Visual IQ led the pack because of its expertise in cross-channel attribution methodology, reporting, and customer analytics. ClearSaleing performed well with its strong attribution methodology, despite its limited experience in incorporating offline channels. GroupM's LIVE platform provides a solid attribution offering, while Adobe and Convertro follow close behind with limited offline channel coverage and less mature attribution approaches.
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Tools And Templates
Vendor Selection Aids
- Forrester Wave™: Cross-Channel Attribution Vendors, Q2 '12
Table of Contents
- Attribution Providers Seek To Fill A Measurement Gap
- Cross-Channel Attribution Evaluation Overview
- Evaluated Vendors Represent A Cross-Section Of A Wide Landscape
- Vendor Profiles
- Supplemental Material
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