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For Customer Insights Professionals

The Forrester Wave™: Cross-Channel Attribution Providers, Q4 2014

The Eight Providers That Matter Most And How They Stack Up

November 7, 2014

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Why Read This Report

In Forrester's 56-criteria evaluation of cross-channel attribution vendors, we identified the eight most significant cross-channel attribution providers with advanced algorithmic-based models — Abakus, AOL/Convertro, eBay Enterprise, Google, Marketing Evolution, MarketShare, Rakuten DC Storm, and Visual IQ — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other, in order to help customer insights (CI) professionals select the right partner for their cross-channel attribution.

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  • Forrester Wave™: Cross-Channel Attribution, Q4 '14

Table of Contents

  • Attribution Vendors Provide A Single Source Of Truth
  • Cross-Channel Attribution Evaluation Overview
  • Evaluated Vendors Offer A Powerful Mix Of Tools And Insights
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

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