Wave Report

The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q2 2021

The Eight Providers That Matter Most And How They Stack Up

April 26th, 2021
Rusty Warner, VP, Principal Analyst
Rusty Warner VP, Principal Analyst
With contributors:
Oliwia Berdak , Robert Perdoni , Christine Turley

Summary

In our 40-criterion evaluation of cross-channel campaign management (CCCM) providers, we identified the eight most significant ones — Acoustic, Adobe, Cheetah Digital, Oracle, Salesforce, SAP, SAS, and Zeta Global — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($2995).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.