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For B2C Marketing Professionals

The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019

The Nine Providers That Matter Most And How They Stack Up

November 19, 2019

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Why Read This Report

In our 40-criterion evaluation of cross-channel campaign management (independent platforms) providers, we identified the nine most significant ones — Cheetah Digital, Emarsys, Episerver, Evergage, Iterable, Mapp, Optimove, Sailthru, and Selligent Marketing Cloud — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.

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Table of Contents

  • Marketers Have An Expanding Range Of Options For Their CCCM Needs
  • Evaluation Summary
  • Vendor Offerings
  • Vendor Profiles
  • Evaluation Overview
  • Supplemental Material
  • Related Research Documents

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