The Forrester Wave™: Cross-Channel Campaign Management, Q1 2012
How Eleven Vendors Tackle A Mature, Yet Rapidly Evolving, Category
January 31, 2012
Why Read This Report
In Forrester's 81-criteria evaluation of cross-channel campaign management (CCCM) vendors, we identified, researched, and scored 12 products from 11 providers: Alterian, Aprimo, ExactTarget, IBM, Infor, Neolane, Oracle, Pitney Bowes, Responsys, SAP, and SAS. Learn how each product rates, performs against the others, and addresses a future in which campaigns are redefined to handle continuous, interactive, customer-led dialogue.
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Table of Contents
- Marketers Transition From Lists To Dialogue
- Cross-Channel Campaign Management Evaluation Overview
- A Mature Market Grapples With Seismic Change
- Vendor Profiles
- Supplemental Material
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