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For B2C Marketing Professionals

The Forrester Wave™: Customer Database And Engagement Agencies, Q2 2018

The Eight Agencies That Matter Most And How They Stack Up

April 24, 2018

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Why Read This Report

In our 32-criteria evaluation of customer database and engagement agencies, we identified the eight most significant ones — Ansira, Epsilon, Harte Hanks, LiquidHub, Merkle, RRD Marketing Solutions (formerly Precision Dialogue), Targetbase, and Wunderman Data — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketers make the right choice.

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Table of Contents

  • Back To The Direct Marketing Future: How CI Services Have Changed
  • Customer Database And Engagement Agency Evaluation Overview
  • Agency Profiles
  • Supplemental Material
  • Related Research Documents

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