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For Enterprise Architecture Professionals

The Forrester Wave™: Customer Hubs, Q3 2008

Siperian, Initiate Systems, IBM, D&B Purisma, And Oracle UCM Widen The Functionality Gap

August 4, 2008


Why Read This Report

In Forrester's 149-criteria evaluation of customer hubs vendors, we found that Siperian, Initiate Systems, IBM, Dun & Bradstreet (D&B) Purisma, and Oracle UCM led the pack because of their broad support for multiple industries, number of successful live customers, significant research and development (R&D) investment in advanced functionality, and experience with large data volumes. Sun Microsystems debuted in the top slot among Strong Performers with solid data deduplication, architecture, and open-source options. Meanwhile, SAS DataFlux debuted as a Strong Performer building from its rich data quality history. Oracle CDH and SAP continue to progress as short-list alternatives among install base clients. Evaluated vendors continue to improve their offerings awaiting improved maturity among customers.

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Table of Contents

  • Customer Hubs Deliver On The Failed Promises Of CRM
  • Customer Hubs Evaluation Overview
  • Best-Of-Breeds And Acquired Best-Of-Breed Solutions Lead The Pack
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents