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For B2C Marketing Professionals

The Forrester Wave™: Email Marketing Service Providers, Q2 2018

The Eight Providers That Matter Most And How They Stack Up

June 20, 2018

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Why Read This Report

In our 26-criteria evaluation of email marketing service providers, we identified the eight most significant ones — Adobe, Cheetah Digital, Epsilon, IBM, Oracle, Salesforce, Yes Lifecycle Marketing, and Zeta Global — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

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Table of Contents

  • Email Vendors Still Do The Same Old Things, Just Better
  • Email Marketing Service Provider Evaluation Overview
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

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