Wave Report

The Forrester Wave™: Email Marketing Service Providers, Q2 2018

The Eight Providers That Matter Most And How They Stack Up

June 20th, 2018
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Mary Pilecki , Jeremy Swire , Christine Turley

Summary

In our 26-criteria evaluation of email marketing service providers, we identified the eight most significant ones — Adobe, Cheetah Digital, Epsilon, IBM, Oracle, Salesforce, Yes Lifecycle Marketing, and Zeta Global — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

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