Report

The Forrester Wave™: Email Marketing Vendors, Q1 2012

Responsys, ExactTarget, And Experian CheetahMail Lead The Market
January 20th, 2012
With
Sarah Glass
Sarah Takvorian
and Dave Frankland

Summary

In Forrester's 37-criteria evaluation of email marketing vendors, we identified the six significant providers in this category — Epsilon, ExactTarget, Experian CheetahMail, Responsys, StrongMail, and Yesmail Interactive — from a pool of 48, and researched

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