Skip to main content

Save or Share this Report

For B2C Marketing Professionals

The Forrester Wave™: Email Marketing Vendors, Q3 2014

An Evaluation Of Nine Enterprise-Class Email Vendors

July 23, 2014

Primary author headshot

Authors

Why Read This Report

In Forrester's 34-criteria evaluation of email marketing vendors, we identified the nine most significant providers — Acxiom, Epsilon, Experian Marketing Services, Oracle Responsys, Salesforce ExactTarget, Silverpop, StrongView, Yesmail Interactive, and Zeta Interactive — from a pool of 33 and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria, and where they stand in relation to each other, to help interactive marketing professionals select the right partner for their email marketing efforts.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2995 USD).

Purchase

Tools And Templates

Vendor Selection Aids

vendor selection icon
  • Forrester Wave™: Email Marketing Vendors, Q3 '14

Table of Contents

  • Email Marketing Faces A New Wave Of Innovation
  • The Email Service Provider Evaluation Explained
  • Evaluation Analysis
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

Recommended Research