Wave Report

The Forrester Wave™: Interactive Marketing Agencies — Web Design Capabilities, Q2 2007

Avenue A | Razorfish, Critical Mass, Organic, and R/GA Lead The Pack

April 11th, 2007
Kerry Bodine, null
Kerry Bodine
With contributors:
Harley Manning , Moira Dorsey , Ross Popoff-Walker , Adele Sage , Steven Geller

Summary

Forrester evaluated the Web design capabilities of leading interactive marketing agencies across 18 criteria. Our analysis identifies Avenue A | Razorfish, Critical Mass, Organic, and R/GA as Leaders — due in large part to their high scores on Forrester's Web Site Review and Brand Image Review methodologies. New to our rankings this year, Tribal DDB emerged as a Strong Performer, mostly on the merit of its exceptional online branding work. Other Strong Performers included Arc, Digitas, Fry, imc2, Molecular, and WHITTMANHART. IconNicholson, Macquarium, Sapient, and VML rounded out our list of agencies.

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