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For B2B Marketing Professionals

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016

L2RM Automation Is Powering A B2B Marketing Transformation

November 18, 2016

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Authors

  • By Lori Wizdo
  • with Peter O'Neill,
  • Matthew Camuso,
  • Kara Hartig

Why Read This Report

In our 36-criteria evaluation of lead-to-revenue management (L2RM) platform vendors, we identified the 11 most interesting solution providers in the category — Act-On, Adobe, bpm'online, CallidusCloud, HubSpot, IBM, Marketo, Oracle, Right On Interactive, Salesforce, and Salesfusion — and researched, analyzed, and scored them. This report shows how each provider measures up and helps business-to-business (B2B) marketing professionals make the right choice.

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  • Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 '16

Table of Contents

  • L2RM Platforms Are The Backbone Of The B2B Marketing Tech Stack
  • Lead-To-Revenue Management Platform Evaluation Overview
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

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