Companies turn to loyalty program service providers for support across the loyalty value chain — from program strategy, technology, and program management to creative, fulfillment, and liability management. In Forrester's 60-criteria evaluation of this category, we identified six significant vendors — Aimia, Brierley+Partners, Epsilon, Kobie Marketing, Maritz, and Tibco Loyalty Lab — and researched, analyzed, and scored them. This report compares each vendor's current offering, strategy, and market presence to help customer intelligence professionals and loyalty marketers select the right partner for their loyalty program efforts.