Wave Report

The Forrester Wave™: Loyalty Program Service Providers, Q1 2012

Epsilon And Kobie Marketing Lead, With Brierley+Partners And Aimia Close Behind

February 16th, 2012
Emily Collins, VP, Research Director
Emily Collins VP, Research Director
Suresh Vittal, null
Suresh Vittal
With contributors:
Dave Frankland , Allison Smith

Summary

Companies turn to loyalty program service providers for support across the loyalty value chain — from program strategy, technology, and program management to creative, fulfillment, and liability management. In Forrester's 60-criteria evaluation of this category, we identified six significant vendors — Aimia, Brierley+Partners, Epsilon, Kobie Marketing, Maritz, and Tibco Loyalty Lab — and researched, analyzed, and scored them. This report compares each vendor's current offering, strategy, and market presence to help customer intelligence professionals and loyalty marketers select the right partner for their loyalty program efforts.

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