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For B2C Marketing Professionals

The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2020

Tools And Technology: The Marketing Measurement And Insights Playbook

January 16, 2020

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This is the Tools And Technology report in The Marketing Measurement And Insights Playbook For 2020.

Why Read This Report

In our 27-criteria evaluation of marketing measurement and optimization vendors, we identified the nine most significant ones — Analytic Partners, Ekimetrics, Gain Theory, Ipsos MMA, IRI, Marketing Evolution, Merkle, Neustar, and Nielsen — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.

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Table of Contents

  • Marketing Measurement Vendors Adapt To Future Data Limitations
  • Evaluation Summary
  • Vendor Offerings
  • Vendor Profiles
  • Evaluation Overview
  • Supplemental Material
  • Related Research Documents

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