The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016
Brightcove, Vidyard, And Kaltura Lead With Customer Acquisition Capabilities
October 31, 2016
Why Read This Report
In our 39-criteria evaluation of providers of online video platforms (OVPs) for sales and marketing, we identified the nine most significant ones — Adobe, Brightcove, IBM, Invodo, Kaltura, Ooyala, Qumu, uStudio, and Vidyard — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals select the platform that most closely meets their needs.
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Tools And Templates
Vendor Selection Aids
- Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 '16
Table of Contents
- Video Drives Customer Engagement
- OVPs Are Critical To Delivering Personalized, Interactive Experiences
- Online Video Platforms For Sales And Marketing Evaluation Overview
- Vendor Profiles
- Supplemental Material
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