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For Application Development & Delivery Professionals

The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016

Brightcove, Vidyard, And Kaltura Lead With Customer Acquisition Capabilities

October 31, 2016

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Why Read This Report

In our 39-criteria evaluation of providers of online video platforms (OVPs) for sales and marketing, we identified the nine most significant ones — Adobe, Brightcove, IBM, Invodo, Kaltura, Ooyala, Qumu, uStudio, and Vidyard — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals select the platform that most closely meets their needs.

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  • Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 '16

Table of Contents

  • Video Drives Customer Engagement
  • OVPs Are Critical To Delivering Personalized, Interactive Experiences
  • Online Video Platforms For Sales And Marketing Evaluation Overview
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

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