The Forrester Wave™: Sell-Side Platforms, Q1 2012
AppNexus and Admeld Lead, With Multiple Vendors Close Behind
January 3, 2012
Why Read This Report
In Forrester's 34-criteria evaluation of sell-side platform vendors, we found that AppNexus and Admeld led the pack because of their highly granular controls for publishers and proven ability to support a diverse array of sales opportunities. These leads, however, are far from insurmountable, and they face strong competition from other leading vendors — notably PubMatic and Rubicon Project — which are aggressively ramping up their development efforts and turning once-distinguishing platform features into table stakes. Customize this Forrester Wave™ to determine which sell-side platform partner suits your needs best.
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Table of Contents
- Sell-Side Platforms: A Vital Part Of The Publisher Tech Stack
- SSP Evaluation Overview
- SSP Vendors Are Putting More Control Into The Hands Of Publishers
- Vendor Profiles
- Supplemental Material
- Related Research Documents