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For B2C Marketing Professionals

The Forrester Wave™: Social Relationship Platforms, Q2 2013

The Eight Providers That Matter Most And How They Stack Up

April 16, 2013

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Why Read This Report

In Forrester's 49-criteria evaluation of social relationship platform (SRP) vendors, we identified the eight most significant vendors — Adobe, Hearsay Social, salesforce.com's Buddy Media, Shoutlet, Socialware, Spredfast, Sprinklr, and Syncapse — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other; it is designed to help interactive marketing professionals select the right partner to manage their activities on public social networks such as Facebook, Twitter, and YouTube.

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  • Forrester Wave™: Social Relationship Platforms, Q2 '13

Table of Contents

  • Marketers Need Help Managing Their Branded Social Presences
  • Social Relationship Platform Evaluation Overview
  • The SRP Space Is Crowded With Undifferentiated Players
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

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