Save or Share this Report

For B2B Marketing Professionals

The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018

The 15 Providers That Matter Most And How They Stack Up

April 25, 2018

Primary author headshot

Authors

Why Read This Report

In our 25-criteria evaluation of through-channel marketing automation (TCMA) providers, we identified the 15 most significant ones — Ansira, Aprimo (Revenew), Averetek, BrandMaker, BrandMuscle, Bridgeline Digital, Gage, Impartner, Netsertive, partnermarketing.com (Twogether), SproutLoud, StructuredWeb, TIE Kinetix, Zift, and ZINFI — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals make the right choice.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2495 USD).

Purchase

Table of Contents

  • Marketing To/Through/With Partners Is Critical To Reach New Buyers
  • The TCMA Market Enters A New Age
  • Through-Channel Marketing Automation Evaluation Overview
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

Recommended Research