Wave Report

The Forrester Wave™: UK Interactive Agencies — Web Design Capabilities, Q1 2010

Detica And Sapient Interactive Lead With AKQA Closely Following

March 31st, 2010
Jonathan Browne, null
Jonathan Browne
With contributors:
Harley Manning , Angela Beckers , William Chu , Shelby Catino , Richard Gans

Summary

In Forrester's evaluation of the Web design capabilities of nine leading UK interactive marketing agencies across 19 criteria, we found that Detica and Sapient Interactive led the pack for transaction-led projects, due in large part to the high usability scores earned by the client reference sites they provided for evaluation. AKQA, EMC Consulting, LBi, Reading Room, and Wunderman were Strong Performers for transaction-led projects, with AKQA's exemplary Brand Image Review scores moving it into the Leaders' circle for image-led projects. Rounding out the field, Amaze showed strength in multilingual projects and image-led projects, while VML London earned top scores from both reference clients for the business results it produced. Both agencies came in as Contenders. Companies hiring interactive agencies in the UK should look at the detailed scoring for these nine vendors and short-list those whose strengths align with their ongoing needs.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($2995).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.